Links We Love Is Back!

Okay, so it’s been a while since we’ve posted our favorites from the worldwide web. What can we say? We’ve been busy. But as of today, VANGEL Links We Love is back online. (Oh, Allison and Julie would be so proud.)

• Ever wonder what your favorite album would look like as a book? These are so brilliant.

• It’s a dog eat dog world out there, and yes, Denver is most definitely guilty. Check out this awesome canine interrogation.

• What do we love more than fonts? Tables MADE from fonts.
It’s alphanumeric furniture, baby!

• It’s Bike, Walk & Wheel Week here in Columbia, Mo. Tomorrow is FREE breakfast day, so get your lazy self up in the morning and walk or bike to a breakfast station near you.

 

VANGEL

VANGEL Nabs a Telly Award!

VANGEL has been named a winner in this year’s 32nd Annual Telly Awards competition. Our firm was honored for two 30-second television ads created for First Chance for Children, a Columbia nonprofit dedicated to building an early education system that helps every child arrive at kindergarten ready to succeed.

The Telly Awards is a national competition that recognizes outstanding local, regional and cable TV commercials as well as the finest video and film productions.

To read about the strategy behind the First Chance for Children campaign, click here.

Thanks again to everyone involved with this project: the wonderful folks at First Chance for Children, the talented gang at Boxcar Films, and our fabulous local actors.

Brooke OmarBrooke Omar - Creative: Brooke used to work at one of those mega-agencies on the left coast. Coincidentally, she creates wonderful TV and print campaigns. She brings a keen eye to the creative process – and a fresh perspective to our work.

COLUMBIA, MO COMPANY ON THE FAST TRACK

Hats off to VAMortgageCenter.com for their sponsorship of Ken Schrader’s #32 car in the NASCAR Sprint Cup Series. It was fun to see the logo we created for VAMortgageCenter.com on the hood of the car running at Martinsville this weekend.

VANGEL

Codename: RMI 51-59

Operation RMI 51-59 is part of an ad campaign that includes candy tins filled with M&Ms. This past week we prepared the first half of these tins for a mass mailing to a select group of potential clients. If you’re one of those lucky enough to receive an aforementioned candy tin, I must apologize for the lack of blue M&Ms.

The mystery of the missing blue M&Ms began on Monday March 16, 2011. With an office full of M&Ms (330 lbs to be exact) and empty tins, it seemed as though we were prepared to begin filling them. I arrived to work at 8:30 a.m. sharp, with the expectation I’d be putting this all together, since I’m the most qualified (a food handler certified by the state of Missouri). It seemed like all was as it should be while I attended the weekly production meeting, held every Monday. Afterwards upon my workstation I found that all the bags had been opened. This to me was a simple open and shut case, the M&M gnomes came in and had a go at the bags. The M&M gnomes have a business plan that works as such:

  • Phase 1: Collect M&Ms
  • Phase 2: ???
  • Phase 3: Profit

However, upon further investigation I discovered the culprits couldn’t be the gnomes – only the blue ones were missing.The gnomes take all the M&Ms they can get their hands on; therefore, it was very peculiar that only the blue ones were missing. This called for a full on investigation where my suspects now were those closest to the M&Ms, those that work here. Lucky for me, I had watched enough Scooby-Doo growing up that I knew how to narrow down suspects and look for clues. The first clue as to who the culprit might have been came from what I had noticed about candy in the office. I knew it couldn’t be Shannan because not one week after Valentines Day, she brought in a bunch of candy for everyone to share. Anyone bringing in candy for others to enjoy wouldn’t have a craving for M&Ms to the point they would get into the bags in the office. I also knew it couldn’t be Mike because he was out all that week in St. Louis and wouldn’t have known about the candy sitting directly beneath his nose. Therefore, my suspects were Brooke, Kevin, and Ellen. My next clue was from the mailing labels we were going to put on the tins; they had traces of blue fingerprints on them, which knocked Kevin out of the mix because Kevin wouldn’t have touched the labels since he wasn’t involved with them. This left Brooke and Ellen. My final clue came from the thought of who would have access to the office on the weekend, someone with a key. The only people with keys are Mike and Ellen; therefore, it had to have been Ellen. Upon this revelation, I went into Ellen’s office to find her nibbling on the evidence she hadn’t had a chance to dispose of yet.

It was at that moment, I knew I’d found the culprit. I not only solved the mystery, I had caught the thief blue-handed.

 

 

Kent BeckerKent Becker: VANGEL intern Kent Becker is currently working toward his degree in Business - Marketing from the University of Missouri - Columbia. His areas of interest are Research & Development and Project Management.

March: Part I

March is my favorite month of the entire year. It’s a month that I anticipate because of all the athletic events that happen throughout its 31-day duration. I will begin my multi-part blog by explaining one of these events I count down to on my calendar.

NCAA Basketball Championship (March Madness)

The first reason I love March is simple: college basketball and the entire NCAA tournament. I love the tournament because there is no home court advantage, there aren’t multiple chances at winning, and players aren’t playing for a contract but for something more – for pride. These factors make for very exciting basketball games.

With this event, office pools (or “bracket challenges”) arise, where sports fanatics and uninformed folks can equally compete by filling out a bracket and naming who they think will win the tournament. The odds of getting a perfect bracket and correctly guessing all 63 is a number so large I don’t even know what to call it, but it equates to this: if everyone in the world filled out a bracket every second of the day, it would take 43 years to have every possible combination (DocSports). Filling out a bracket makes every game exciting to watch. Some general tips to remember when filling out your bracket this year are:

  • Tip 1 » Bet What You Know.
    • Don’t pick a 16 seed that you’ve never heard of to win its first round game, simply to get an upset.
  • Tip 2 » Be a Sponge for Info.
    • Listen to what the analysts and others who study this for a living say. If they didn’t know what they were talking about then they wouldn’t be getting paid to do it.
    • Start by watching the CBS selection show, where the analysts will announce each team in, their seed, and their backgrounds.
  • Tip 3 » Be Confident.
    • If you’re going to pick a team to advance, don’t pick them based on personal preference unless you feel they actually could win.
  • Tip 4 » Worth Backing
    • Is picking the upset worth backing? Probably not if you have them losing in the next round anyway. Why risk it.
  • Tip 5 » Go With the ‘Coach’
    • If a team has a coach who has been to the Championships before, odds are he is better acclimated to it than a coach who is new.
  • Tip 6 » Consider the Location
    • Where is the game is being played? If a team like Hawaii is playing Mizzou in Kansas City, odds are Mizzou will play better and Hawaii will be jet lagged. Plus Mizzou  will likely draw a larger fan base due to its proximity to home.

Selection Sunday is this Sunday, March 13 @ 5 PM central on CBS.

Go Tigers!

-Kent Becker

Kent BeckerKent Becker: VANGEL intern Kent Becker is currently working toward his degree in Business - Marketing from the University of Missouri - Columbia. His areas of interest are Research & Development and Project Management.