In this day and age it seems impossible to live without the convenience of the Internet. Not just at home, but now on your mobile device as well. This ability has made the shopping experience more convenient for consumers. At the end of the day consumers must ask themselves if it’s really “better” to shop online. Take into account these positive points about online shopping:
- You can view a larger variety of products online and have numerous options on where to buy from.
- Items online can usually be found cheaper online than in stores.
- Searching for an item is as simple as going to Bing or Google.
- Items are delivered directly to your doorstep.
- You can shop without having to change out of your pajamas or deal with crowds of people.
On the flipside, there are some downsides:
- The inability to try/feel/see the exact product before purchase.
- Added cost of shipping and handling charges.
- Customer service is not immediate.
- Annoying spam emails.
- Must wade through the clutter to get to the item
- Risk of “scams” or “phishing.”
- Possible fake or incorrect items.
I have always been a technologically savvy guy, but still primarily used the Internet for its entertainment aspects. Up until recently, I had been a thoroughbred “brick & mortar” shopper for certain items such as clothes, shoes, and large ticket electronics. For me, the downsides didn’t outweigh the upsides. The only things I would purchase online were through Amazon, TicketMaster, and occasionally Ebay (for niche items, i.e. Jeremy Maclin signed Eagles jersey). I had however heard people say that online shopping was becoming more hassle-free and some even offering free shipping and handling.
Due to these rumors I began exploring, starting with the purchase of a new pair of shoes through Zappos. The experience was amazing. I put in exactly what I was looking for, got a list of suggested shoes, and was able to change style and color with easy price comparisons. After ordering my shoes, they came in the mail about a week later and I couldn’t be happier with the purchase.
However, I was still skeptical about online purchase benefits because of an order that had gone wrong in the past. Essentially, I ordered a specialty jacket and was sent the wrong size. After repeated attempts to get a response from the company, I contacted PayPal (who I used to pay for the item) and was informed they couldn’t refund my purchase since it was made with a debit card, but they would hassle the company in the mean time while I contacted the Internet Crime Complaint Center(IC3) and worked on sorting out the mess with them. After dealing with them and PayPal (both of which were very friendly) nothing ended up getting solved, and I was out $75 plus the $15 for the return S&H fees.
Finally, I got over this mishap and gave online shopping another chance when I was in need of a new computer. However in this case I wasn’t going to trust the ordering company to know what was best for me. Instead I was active in every stage of the buying process, shopped around, contacted numerous vendors and compared prices. Eventually, I zeroed in on Dell’s online service to completely customize and tailor my computer to me. The best part about the experience was the live chat with a sales rep to walk me through every step of the way answering my questions instantly. At the moment I was ready to place my order, I saw the discount code box and asked the sales rep what it was all about. They responded with a code to put in and ended up cutting my cost down by 20%. After the purchase I received my item and couldn’t have been happier, so began using my new computer to do more online shopping.
Through simple Google searches I have been able to find a coupon for everything I have bought. These coupons and the customer service available to those willing to pick up the phone or open a chat window have turned me into a full-on online shopper. Now if I could only find some way to stock my fridge through online shopping, I would never go to the store again.
Til next time—
